®
Social/Publishers

Run your newsroom like a social platform.

Every reporter gets a creator page, and one feed runs across your homepage, sections, articles and app.

Built for audience, digital and revenue leaders at newspapers, magazines and digital media

Watch the film1:31
The problem

Someone else's feed.

Your reporters' videos do millions of views on apps you don't run, and almost none of those viewers reach your site.

Just 23% of people watch news video on publishers' own sites and apps, down five points in a year.Reuters Institute, Digital News Report 2026

What changes
  • Reporters out front. Every reporter gets a creator page, and every follower stays yours.
  • Editors approve first. Reporters film and submit. Nothing goes live until you approve.
  • One feed, everywhere. Homepage, sections, articles and your app, run from one place.
  • Built to be monetized. Native short-video ads your own team sells, and a button on every video.
Social for publishers, the film
What it looks like

Every reporter, together.

wexleyherald.com/watch
The Wexley Herald: every reporter's videos on the paper's own website
A reporter's video playing on a phone with one call to action, Subscribe

The Wexley Herald on its own website, and a reporter's video on the phone with its one call to action.

How you go live

Four steps.

Built to be monetized

Every Blinklink Social workspace is built to be monetized with native short-form video ads. Your own team sells them, so your pages can lose the banners.

SubscribeShop the lookBook a tableGet tickets

Features

What you get.

Creators

Reporters upload to their own channel, and their followers stay on your site.

Convert

One next step per video, such as Subscribe or Get tickets.

Publish

Every video is its own page, with AI-written titles, so search and AI answers find it.

Moderate

AI checks every upload against your plain-English policies. Your team approves.

Analytics

See what works.

What you will see

  • Videos watched to the end
  • Followers per reporter
  • Clicks to Subscribe
  • Readers who came back

Set up for your newsroom and walked through on a call.

See your dashboard
Questions

Questions buyers ask.

Our reporters already post on TikTok and YouTube. Do they need to change anything?

No. They keep filming the way they do now and submit into their own channel, and your editors approve before anything goes live. What is already on your socials can be imported in bulk.

How does it make money?

Every Blinklink Social workspace is built to be monetized with native short-form video ads. Your own team sells them to your sponsors, and every video carries one action, such as Subscribe, Shop the look, Book a table or Get tickets.

Can a video link to its article?

Yes. When the article is on your own website, the video's button opens it over the feed, and the reader comes back to the next video.

Does it run in our app?

Yes. The same feed runs on your website and in your iOS and Android apps, managed from one place.

Will Google and AI answers find our videos?

Each video is a server-rendered page on your own website, with sitemaps that update as you publish, so search engines and AI answer engines can find it. Readers can search every video on your site too.